Lesson 14: Refining Your Unique Value Proposition
6 min.
Innovation alone is not enough. In this lesson, you will learn how to organise your idea in a clear and succinct manner, using helpful entrepreneurial tools to visualise your idea.
Lesson 14.1
How To Refine Your Value Proposition
Streamline your Value Proposition in this lesson. Keep it sharp and don’t forget the secret sauce!
1 min.
Lesson Notes
How to Redefine Your Value Proposition
Strong opening sentence
My company is developing (a defined offering) to help (target audience) (solve a problem) (with secret sauce).
Be specific
Avoid buzzwords and adjectives. Be real.
Make sure the audience can understand and relate to the problem
Don’t forget the secret sauce.
Lesson 14.2
Types of Value Proposition
Changing up your business model is inevitable in order to be relevant. Learn the right way to do it.
5 min.
Lesson Notes
Tech Insight
Ayasdi: Solved previously unsolved problem
Inscopix: Created a smaller fluorescent microscope
Market Insights
Zynga: Realised customers wanted interactive games
Twitter: Realised people wanted to micro-blog than regular blogging
Zipcar: More flexible than regular car rental companies