Lesson 12: Value Proposition Canvas
3 min.
In the next topic on Value Proposition Canvas, you will learn how to carefully craft your value propositions and stand out from the crowd. To be used in conjunction with the Business Model Canvas, both frameworks work hand in hand to create the ultimate business plan.
Lesson 12.1
Introduction to Value Proposition Canvas
Wrapping up this section with an overview of the BMC. Check if you have missed any important points!
3 min.
Lesson Notes
Value Proposition Canvas Introduction
– Customer Profile
– The jobs your customers are trying to get done
– Functional, social, emotional
– Highlight pain points
– Outline Customer gains
Value Map
– List products and services your product builds upon
– Describe how your product solves the pain points
– How you maximise outcomes and benefits