Lesson 15: Examples of Unique Value Proposition
7 min.
Practice using the Value Proposition Canvas with examples of startup legends like Amazon and Tesla. Bring out the visionary in you and test yourself using these great examples.
Lesson 15.1
The Value Proposition Example - Amazon
Are you the next Jeff Bezos? Find out if you can pin point Amazon’s value propositions
3 min.
Lesson Notes
Value Proposition Canvas Examples
Amazon observed some of their Prime members’ recurring jobs-to-be-done: getting their chores done and focusing on what matters.
Amazon identified some of their Prime members’ pains and gains.
Value proposition relieves certain pains (e.g. never running of essentials) and creates certain gains (peace of mind).
Lesson 15.2
The Value Proposition Example - Tesla
Think you can build the next Space X? Build Tesla’s Value Proposition Canvas first!
3 min.
Lesson Notes
Tesla – Value Proposition
- Models with different batteries
- 8 years battery warranty
- Long distance per charge
- Highest safety rating
- Performance, design and brand
- Fast charging
- Large car
- Network of charging stations
Lesson 15.2
Common Mistakes With Your Value Proposition
Check your value propositions in this video!
1 min.
Lesson Notes
Common Mistakes Made
- Your product may be someone else’s feature
- This is not a sustainable business model
- Build something that people demand