Lesson 6: Finding Your Market 11min.
Knowing your market and customers can be a daunting task. In this lesson, you will learn the fundamentals of market research and the best way to conduct the research you need to succeed.
Lesson 6.1
Proving it
Adapt rapidly and cheaply. Learn why in this video.
3 min.
Lesson Notes
Even the most promising prototypes fail
You need to test your canvas hypothesis – Customer Development and Lean Startup
Talk to industry experts, potential partners and most importantly, talk to your customers.
Adapt rapidly and cheaply
You need an evolving your business model
Lesson 6.2
How To Do Market Research Online
Market research can be easy if you know what to look out for. Find out more here.
5 min.
Lesson Notes
Tools to use:
Google Trends
Google Keyword planner
Facebook insights
Twitter Insights
Google Alerts
Quiz
Even the most promising prototypes fail
You need to test your canvas hypothesis – Customer Development and Lean Startup
Talk to industry experts, potential partners and most importantly, talk to your customers.
Adapt rapidly and cheaply
You need an evolving your business model