Lesson 9: Examples of BMC
17 min.
Find out the who, what and why of creating innovative technologies. Understanding what is innovation and how to create it is vital for improving your business idea as well as executing it.
Lesson 9.1
The Uber Business Model
Here is an example of the Business Model Canvas using the disruptive tech giant Uber.
4 min.
Lesson Notes
Customer Segments: Passengers and drivers
Value Propositions: Give customers a taxi when they need it, give drivers a passenger when they need it
Customer Relations: Automatic
Channels: App, Social media marketing, PR
Key Activities: Platform algorithm development, marketing to balance supply and demand, driver onboarding
Key Resources: Uber Platform, pricing algorithm, routing algorithm
Key Partners: Drivers who own a car, payment predecessors, mapping data providers, local authorities
Cost Structures: Platform development, salaries, sales and marketing, driver payment
Revenue Streams: Pay per ride charges, premium uber brands, surge pricing
Lesson 9.2
The Airbnb Business Model
Find out the right way to use the BMC through the example of Airbnb.
6 min.
Lesson Notes
Value Propositions: Trust, lower prices, offer variety
Customer Segment: customer innovation
Key Partners: Home owners
Key Activities: Marketing, platform maintenance, customer service, lobbying
Lesson 9.3
The Lego Business Model
Running a business is no child’s play. Find out from the maestros of the industry, Lego.
2 min.
Lesson Notes
Customer Segments: Kids
Key Resources: Patents, licensing rights, Lego brand
Revenue Streams: Sales from multiple channels
Value Proposition: Lego Bricks, Lego branded products
Key Activites: Streamlined operations
Lesson 9.4
The Disney Business Model
Running a business is no child’s play. Find out from the maestros of the industry, Lego.
2 min.
Lesson Notes
Customer Segments: adults and kids, toy makers, consumer good, manufacturers
Key Resources: brands around characters
Key Activities: movie production, IP rights, theme park
Revenue Streams: Distribution rights, licensing fees
Value Propositions: Licensing, right to broadcast, movies that make us dream, theme park
Lesson 9.5
The Zara Business Model
Running a business is no child’s play. Find out from the maestros of the industry, Lego.
3 min.
Lesson Notes
Customer Segments: Mid range income, impluse shopper, price conscious 18-40 year old women
Value Propositions: Affordable, fashionable, prime location, design production, delivery chain
Channels: Store location, web store, facebook, blogger
Customer Relations: Boost sale, can’t find same trend any where else, they know you are coming back, don’t focus on customer service
Revenue Streams: 75% woman, 25% men
Key Resources: Logistic, production speed, Trend spotter, designer, control of supply chain,
Key Activities: Continuous evaluating and renewing design
Key Partners: Blogger, franchise owner, big fashion houses, trend setters
Cost Structure: Logistic, production, HR, material cost, location, oil costs